The Executive’s Guide to Retail Media Mastery
Retail media is top of mind today for retailers and brands.
In the U.S., the retail media advertising market reached $31.5 billion in 2021 and is forecast to reach $52 billion by 2023 – a 53% two-year increase.
What do retailers and brands need to know to win with intelligent digital marketing in the post-cookies era? This Executives’ Guide is intended to provide practical perspective for managers who occupy both sides of the retail media buying table.
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