The US Retail Media Market:
Understanding the Ad Buyer’s Perspective in CPG
The adoption of retail media continues to surge, but ad buyers increasingly expect more from retailers’ retail media networks (RMNs). Retailers must align their offering with market shifts to best position themselves to forge the best path forward in reaping incremental benefits from the fast-growing retail media market.
In this report, NIQ and Coresight Research, explore the US retail media market from the perspective of brand advertisers, to understand how retailers can improve their offerings and gain a competitive edge.
The analysis is based on a recent Coresight Research survey (commissioned by NIQ) of advertising decision-makers at US-based CPG (consumer packaged goods) manufacturers.
Want to learn about the shortfalls and opportunities in the retail media market from a brand advertiser’s perspective? Read our latest research report to find out more.
Want to learn how NIQ Activate powers retailers and brands with retail media intelligence and personalized offer management?