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This site serves as your go-to NielsenIQ resource. Find the most impactful work from the Heineken NielsenIQ team as well as NielsenIQ insights, news, upcoming events, studies, and solutions all in one place.
Unlock data and insights to deliver the knowledge you need to drive growth.
Thought Leadership: Find the most impactful Heineken NielsenIQ team’s work across Heineken Consumer Health business.
Insights: Powered by 100 years of knowledge, discover key insights and wider industry trends that impact your business through various thought leadership mediums.
News: Keep up-to-date with the latest industry news, trends and insights
Events: Stay on the pulse with NielsenIQ upcoming meetings, events and webinars.
Solutions: When it comes to pivotal business decisions, NielsenIQ has you covered. We give you the data points, detailed intelligence, and solutions you need to turn ideas into impactful strategies
Consumer Outlook 2023: The unsettled state of global consumers
NIQ’s 2023 Consumer Outlook survey shows that consumers are increasingly cautious about their purchase decisions — and unsettled to see what is coming next.
E-Commerce Success in 2023
NIQ’s 2023 Consumer Outlook survey shows that consumers are increasingly cautious about their purchase decisions — and unsettled to see what is coming next.
Wine & Spirits Daily Summit
Featuring NIQ’s Bev Al Thought leadership VP, Jon Berg and Industry Consultant Danny Brager.
Emerging BevAl brands and e-commerce
learn more about how BevAl brands are adapting to e-commerce, the pros and cons of the model, and how emerging brands can be involved.
What’s happening with hard cider?
NIQ unveils hard cider performance.
Trend Watch 2023: Sustainability
Opening to online: Beverage and alcohol brands leverage online growth for new sales
NIQ Bev Al – CBD Beverages
What’s happening with CBD beverages?
What’s happening with Hop Water
NIQ insights measure hop water performance.
Ready to Serve Cocktails
Ready-to-drink category analysis
Over the last two years, sales of “better for you” wine products grew 35%.
Halloween & Dia de los Muertos
NIQ Non-Alc Overview
Festive season brings cheer to the On Premise
Analysis
The “better for you” wine category continues to expand
12 January 2023
Commentary
7 ways Gen Z is reshaping the future of shopping in 2023
18 January 2023
Report
Diverse Voices: Black consumer influence and impact
17 January 2023
NIQ Bev Al Vertical in the News
November 2022
CGA by NielsenIQ enhances on-premise measurement solution for most complete BevAl tracking in the industry
CGA by NielsenIQ, a leader in on-premise beverage alcohol measurement, has announced significant developments to enhance its core On-premise Measurement (OPM) Solution.
28 September, 2022
NielsenIQ acquires CGA to build market-leading on-premise measurement capabilities
NielsenIQ, a global information services company, announced the acquisition of CGA, the definitive provider of on-premise insights.
07 June, 2022
NielsenIQ and GfK to combine, creating a leading global provider of information and analytics in consumer and retail measurement
NielsenIQ and GfK SE (“GfK”), two leaders in global information services, today announced a definitive agreement through which the companies plan to combine, creating new capabilities in the consumer and retail measurement industry.
01 July, 2022
Listen to the recorded webinar
Alcohol industry – what’s now and what’s next
2022 has been an interesting year for the alcohol industry with steep inflation, packaging shortages, and supply chain issues. But this year has also hosted new category expansions (ready-to-drink, no- or low-alcohol, etc) and full service in restaurants and bars resuming post-pandemic.
Watch NielsenIQ’s top industry experts explore what’s been happening in the alcohol industry and what to expect as we head into 2023.
Watch this webinar to learn about:
– Impacts of inflation
– Emerging and expanding categories
– On-premise analytics
– New brands making waves (SMB focused)
– What to watch in 2023
Watch here
Make bold decisions with superior data
When it comes to pivotal business decisions, NielsenIQ has you covered. We give you the data points, detailed intelligence, and solutions you need to turn ideas into impactful strategies.