Episode 3: Live Q&A – Questions from our Clients on Pricing
Listen to NIQ experts, Erica Harrison, Vice President of Analytics and Steve Zurek, Vice President of Thought Leadership as they answer questions from NIQ clients in real time on the balancing act between sales & margins.
In this episode, they’ll discuss:
- Ideal timeframe to have a promotion live in market
- How does BOGO affect brand equity
- Promotional strategies with big retail chains
- And much more…
Vice President of Thought Leadership, NIQ
Steve is a CPG industry veteran with 32 years of experience in sales and category development. Prior to NIQ, he worked for PepsiCo, Procter and Gamble, and GSK Consumer Health. As the Vice President of Thought Leadership for North America Analytic Sales, he sets his sights on the future of CPG and leverage his client-first perspective to create actionable, data-driven content. Steve has an MBA from the Heller College of Business at Roosevelt University in Chicago and is an advisory board member at his alma mater. He lives in Roselle, Illinois.
Vice President of Analytics, NIQ
Erica has been with NIQ for 12 years. She started her NIQ career on-site with one of the major CPG clients supporting category management, sales RGM and insight functions as they integrated NIQ into their core decision making process. In 2019, Erica joined the Analytics commercial team where she is currently responsible for the engagements with some of NIQ’s most sophisticated analytic clients, advising on shelf, revenue and execution opportunities.