NIQ Brandbank

Improving Search Engine Optimisation

Drive discoverability and win shoppers through SEO optimisation

Overview
Overview

Why optimised product content matters

Over a third of shoppers start their online shopping journey via a retailer’s website. If the product titles and content do not include relevant keywords, then your product is unlikely to show in the top search results.

Boosted product visibility
Accelerated basket conversion
Laptop
Improved shopper loyalty
Description
Description

Actionable insights for ecommerce growth

Advance your digital presence through personalised quarterly reports detailing keyword performance and recommendations across your product groups. By delivering authentic, search-optimised digital product content into the hands of shoppers, there is an opportunity to maximise the key tenets to drive success across the digital shelf.

Results
Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Key features
Key features

1

Drive PDP optimisation

Optimise your product description page with copy recommendations, leveraging product data to enhance your content elements.

2

Reach your shoppers

Leverage SEO best practice recommendations and additional insights to maximise visibility and sales across the digital shelf.

3

Win against competitors

Identify which of your competitors are ranking well in your category and learn how to close the gap to win on the digital shelf.

Resources
Resources

How can we help?

You need SEO but not sure where to start? Don’t worry the NIQ Brandbank team is here to help and advise you on what is needed to optimise your discoverability.  

Related content
Related content
Results
Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Results
Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Results
Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Results
Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Results
Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Results
Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Results
Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.