
How can we help you?

Innovate
your products
Create, evolve, and market your products to consistently grow your business.
Overview
Overview
Find the “why” behind the “what” for consumer behaviors
Understanding the intent behind consumer sentiment allows you to bridge the innovation gap. Through empathy-driven research models, you can continually innovate to maximize your return.


NielsenIQ BASES:
Innovation, renovation, and brand success
Success in today’s marketplace requires dynamic insights that give a complete understanding of the consumer—what they say, how they think, what they will do—in a quick, agile, and adaptable way.
Solutions
Solutions
- Identify innovation opportunities
Build your brand for the future by discovering white spaces
01
BASES Architect
Develop winning strategies for your brand based on understanding unmet consumer needs and potential future trends.
- Ensure a compelling proposition
Evaluate and optimize your new product opportunities with speed, accuracy and insights
01
BASES Quick Screen
Assess new product innovation ideas as quickly as overnight.
02
BASES Quick Predict
Evaluate and optimize concepts with speed and without compromise.
03
BASES Optimizer
Explore millions of initiative development opportunities with machine learning analytics to identify the most promising options.
- Optimize the product experience
- High-ROI marketing plan
Evaluate the potential of your innovation, determine the proper allocation of marketing support, and improve ROI
01
BASES Volumetric Forecasting
Accurately predict sales for new products or refreshed brands with superior accuracy and recommendations focused on maximizing revenue across different marketing strategies.
02
BASES Easy Plans
Save time and streamline processes while increasing the quality of your forecasting estimates with expertly created, customized marketing plans.
03
BASES Franchise Growth Analysis
Ensure that new products are incremental to your brand and identify ways to minimize cannibalization.
02
BASES Easy Plans
Save time and streamline processes while increasing the quality of your forecasting estimates with expertly created, customized marketing plans.
03
BASES Franchise Growth Analysis
Ensure that new products are incremental to your brand and identify ways to minimize cannibalization.
04
Brandbank Category Insights
Drive product innovation with world class data and become the category leader
- Optimal price & assortment
Determine the innovations and product assortments that maximize incrementality as well as optimize pricing and price-pack architecture for your portfolio
01
BASES Line & Price Optimizer
Simulate product assortment changes, alternative pricing scenarios, pack size changes, new price-pack architecture, and new promotions.
02
BASES Price Advisor
Identify the optimal price for new products and refreshed brands by evaluating the volumetric opportunities across a broad range of prices.
- Brand-building advertising
Drive successful advertising that builds distinctive brands and motivates your potential buyers
01
BASES Neuro Ad Optimizer
Determine how to optimize communication for maximum in-market impact and identify the most salient elements to retain in shorter executions, all while qualifying your copy.
02
BASES Ad360
Measure implicit AND explicit responses to your creative.
03
BASES Neuro
Create superior brand communications by directly measuring consumer responses from the brain.
- Effective package design
Ensure impactful packaging across the shopper journey
01
BASES Design Navigator
Optimize your packaging design to unlock new opportunities.
02
BASES Pack360
Leverage Neuro and behavioral survey insights with the first and only pack evaluation tool that fully maps the shopper experience—from product discovery to purchase—with the most comprehensive and precise packaging validation methodology.
03
BASES Pack Survey+
Utilize web eye-tracking and neuroscientist consultation to evaluate the performance and differentiation of a package design while exploring how shoppers perceive a package design both on the shelf and in-hand.
04
BASES Design Audit
Over time, categories and shoppers evolve. Uncover the strength and weaknesses of your packaging versus the competition.
02
BASES Pack360
Leverage Neuro and behavioral survey insights with the first and only pack evaluation tool that fully maps the shopper experience—from product discovery to purchase—with the most comprehensive and precise packaging validation methodology.
03
BASES Pack Survey+
Utilize web eye-tracking and neuroscientist consultation to evaluate the performance and differentiation of a package design while exploring how shoppers perceive a package design both on the shelf and in-hand.
- Monitor in-market performance
Stay informed of innovation trends, competitive launches, and your own launches as they enter the market
01
BASES Innovation Measurement
Employ data-driven decisions using post-launch NielsenIQ measurement technology to remain relevant with market trends throughout the development process while tracking and managing launch performance and investments at scale.

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