Analysis
NielsenIQ Enriched Events
NielsenIQ Enriched Events offers a weekly promotion feed for what is happening to you and your competition.
Only repeat events that are impactful
Developing effective promotions is not as simple as just setting lower prices. NielsenIQ Enriched Events searches for the most relevant events in the market executed by you and your competition, to prescribe where you should focus your promotional efforts.
Analyze promotion strategies
Win with your retailer
Spend less time data wrangling
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
The better way to understand promotion performance and execution
NielsenIQ Enriched Events provides a complete database for understanding event execution and effectiveness at retail. This allows you to compare the intended planned event vs. how shoppers actually experienced them, providing critical knowledge of which promotions were impactful.
1
Accurate, robust data
Inputs are gathered from various sources including in-store casual collection, feature ad images, event specific product groupings, and pricing language.
2
Unified promotion detection
Time aligned volumetrics across all available standard markets and retail banners, including opt-in financial analysis.
3
Intuitive dashboard
Intuitive dashboard which includes post event analytics, event comparisons, event cataloging, feature images, and full access to historical data.
Want more ways to facilitate decisions instead of analyses? Check out NielsenIQ Business Drivers & NielsenIQ Opportunities.
NielsenIQ Business Drivers
NielsenIQ Business Drivers analytical models identify which in-market causals are driving volume gains or losses.
NielsenIQ Opportunities
Find the best ways to improve performance on your preferred products, markets and metrics.
