Analysis
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Success Story
NIQ Activate and
Google Cloud
NIQ Activate platform will be available on the Google Cloud Marketplace this fall.
NIQ Activate available on Google Cloud
The new offering will combine NIQ Activate’s advanced AI technology and industry-leading data and insights with Google Cloud’s powerful infrastructure, data and AI cloud capabilities to help businesses make better decisions.
Optimize SaaS billing
Simplify the procurement process
Utilize Google Cloud commit dollars
Generate new revenue streams and scale personalization strategies
With NIQ Activate on Google Cloud, retailers can create more sustainable revenue streams by monetizing their data assets with hyper-targeted audience building, easily creating impactful offers and ads, and accessing end-to-end measurement reports. NIQ Activate enables retailers to create incremental value and accelerate growth through retail media, personalized experiences, and actionable category and customer insights. The agreement combines Google Cloud’s industry-leading capabilities in data and AI with first-party customer and sales data to improve customer engagements for retailers.
Connect with our team of retail experts
We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
1
Driven by behavioral science
Unlock a deep understanding of consumers’ emotional needs, preferences, and actual shopper behavior.
2
Flexible across geographies
Industry-specific strategies for automotive, finance, CPG, retail, e-commerce, tech, nonprofits, and more.
3
Forward thinking and reliable
Integration with customer databases to develop segment-specific product offerings, sales strategies, and loyalty programs.
How can we help?
We know not every question has an easy answer. Tell us your unique situation or what you might need, and we’ll work with you to find a solution that makes your life easier.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.