Enable a user experience beyond the label with an effortless, market leading SmartLabel implementation solution
Deliver fully compliant SmartLabel pages
Manage core product data to publish SmartLabel pages. Send data directly to retailers with full control over data such as product title, ingredient & allergen information, marketing claims, and digital disclosures such as bioengineering.
Meet CBA SmartLabel guidelines
Accurate, enriched data on all products
Additional channel for consumer exposure
End-to-end, automated SmartLabel solution
Capture comprehensive, enriched product data with SmartLabel pages. Understand how consumers are engaging with products using SmartLabel Analytics. NielsenIQ’s SmartLabel solution gives you control to edit and manage SmartLabel product data at a UPC or company level. Deliver product transparency and meet compliance needs without a significant investment.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
Automatic data generation
Generate data from package flats or planogram images by utilizing the SmartLabel platform, GDSN, or integrating with providers like NielsenIQ Brandbank, SGS, Schawk, or Salsify
Manage core product data
Edit fields such as brand, product title, and ingredients on core products. Managed data is used to publish SmartLabel pages and is sent to over 30 retailers
CBA compliant SmartLabel pages
Automatically transform product data into SmartLabel pages, then publish individually or in bulk. Export SmartLabel URLs for QR codes or updating SmartLabel.org
How can we help you?
We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.