About the event
Join NielsenIQ’s Conference 2021, taking place on October 22 — a series of conversations with industry experts and FMCG-business leaders.
Be the first to discover the latest FMCG trends and get a glimpse of what may happen beyond 2021. Enjoy a day of insightful sessions which will reveal winning business strategies, new norms of omnichannel shopping and the latest NielsenIQ innovations.
10:00–11:45, Post-pandemic industry: trends and strategies
All you wanted to know about the global trends that are reshaping the FMCG market right now and how they may evolve locally in the upcoming months. Join NielsenIQ experts and renowned business leaders for a conversation spanning topics around new omnichannel strategies, sustainability, private labels, emerging channels, changing consumer needs and many more.
12:00-12:55, Omnichannel 2.0
Take a deep dive into the realm of FMCG online shopping. We offer a 360° view of this dynamic channel and will talk about key growth drivers, basket analytics, compare consumption patterns across Russian regions, discuss the ways to improve sales effectiveness, and share NielsenIQ forecasts.
13:00-13:55, Case Study
Join us for an exclusive look at one of the largest NielsenIQ projects recently. We’ll examine an extensive set of data and demonstrate how NielsenIQ solutions can help adjust price and promotion strategy and optimize assortment to return the declining category to growth and secure your market share.
Product and Technology Director
Ozon Express Business development & client service director
Head of Sales Effectiveness
Analytics and Consulting Director
Strategic Insights Consultant
Retail Director for Baltics & Ukraine/Belarus
Самокат / Samokat
Chief Marketing Officer, Samokat
Date: October, 22
Time: 10.00 – 15.00 (Moscow time)