• Insights
  • Solutions
  • About
  • Careers
  • Choose Language 02_Elements/Icons/Chevron/Right
    English 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected Español 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected Deutsch 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected Français 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected Italiano 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected 普通话 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected Português 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected Pусский 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected

What we do

  • How we can help
    Know your consumer Innovate your products Refine your assortment Perfect your channels Maximize your revenue Optimize your performance Amplify your data
  • Small and medium-sized businesses (SMB)
    SMB solutions for North America SMB solutions for International
  • NielsenIQ Partner Network
    Become a partner Find a partner

Who we are

  • Company News
  • Diversity, Equity, and Inclusion
  • Leadership
  • Corporate Citizenship

Work with us

  • Search Careers
  • Diversity, Equity, and Inclusion
  • NielsenIQ University
  • Insights
  • Solutions
  • About
  • Careers

What we do

  • How we can help
    Know your consumer Innovate your products Refine your assortment Perfect your channels Maximize your revenue Optimize your performance Amplify your data
  • Small and medium-sized businesses (SMB)
    SMB solutions for North America SMB solutions for International
  • NielsenIQ Partner Network
    Become a partner Find a partner

Who we are

  • Company News
  • Diversity, Equity, and Inclusion
  • Leadership
  • Corporate Citizenship

Work with us

  • Search Careers
  • Diversity, Equity, and Inclusion
  • NielsenIQ University
  • Login
  • English 02_Elements/Icons/Chevron/Right
02_Elements/Icons/ArrowLeft
    English 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected Español 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected Deutsch 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected Français 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected Italiano 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected 普通话 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected Português 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected Pусский 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected

    How can we help you?

    Education

    Top 10 questions that retail buyers ask manufacturers

    11 October 2018 [x] mins read
    Education

    Top 10 questions that retail buyers ask manufacturers

    11 October 2018 [x] mins read
    Linkedin Icon Twitter Icon Facebook Icon 02_Elements/Icons/Email

    Manufacturing
    02_Elements/Icons/Print Print
    02_Elements/Icons/Share Share
    Linkedin Icon Twitter Icon Facebook Icon 02_Elements/Icons/Email
    Manufacturing CPG & FMCG Small & Mid Sized Manufacturing Data Analytics Retail Analytics

    Top 10 questions that retail buyers ask manufacturers

    Consumer packaged goods (CPG) manufacturers looking to create a new distribution strategy or expand distribution channels must first understand what’s on the minds of potential retailer buyers. Crafting a compelling sell-in story starts with understanding:

    • The performance of your brand and competitors
    • Your product strengths
    • Consumer trends and buying behaviors
    • The impact of your pricing and promotion strategies

    Craft your retail story with answers to these key questions

    Overall, your consumer product distribution strategy will need to demonstrate to retailers that you can help them drive profit and margins at the category level. You’ll need to demonstrate how your brand can help develop the category by aligning your product to shopper behavior and consumer trends.

    To influence retailers and drive lucrative results across distribution channels, it’s also important to know your product strengths and sales compared to competing brands. As you look to grow your sales across distribution channels and develop stronger retailer partnerships, start by answering these top 10 retailer questions.


    Are you prepared for your next retailer meeting?

    Sixty-eight percent of the top 50 U.S. consumables retailers prefer NielsenIQ measurement/use NielsenIQ data internally.


    Request a Demo

    NielsenIQ helps emerging businesses make informed decisions through affordable, easy-to-use, retailer-preferred measurement data. Contact a NielsenIQ representative today to find out more.

    Related content
    Back to the future: The quest for alternatives to traditional survey research
    Education
    Back to the future: The quest for alternatives to traditional survey research
    02 March 2023
    02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight
    Does everybody lie? The resiliency of survey research done right
    Education
    Does everybody lie? The resiliency of survey research done right
    02 February 2023
    02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight
    Demand Forecasting for Emerging CPG Brands Simplified
    Education
    Demand Forecasting for Emerging CPG Brands Simplified
    12 January 2023
    02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight
    Recalibrating with Advanced Analytics: 5 resolutions for 2023
    Education
    Recalibrating with Advanced Analytics: 5 resolutions for 2023
    13 December 2022
    02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight
    • Contact us
    • Careers
    • Linkedin Icon
    • Twitter Icon
    • Facebook Icon
    • Instagram Icon
    • YouTube Icon
    • Privacy Policy
    • Terms & Conditions
    • Cookies Policy
    • Do not sell or share my personal information

    © 2023 Nielsen Consumer LLC. All Rights Reserved.

    © 2023 Nielsen Consumer LLC. All Rights Reserved.

    This page does not exist in [x], feel free to read the page you are currently on or go to the [x] homepage.

    Go to home