The live webinar date has passed. Register below to access the session recording on-demand.
The CPG industry is constantly evolving, and shopper behavior can change on a dime. Manufacturers need to be able to research in-the-moment shopper behavior and adapt quickly to remain competitive.
Complicating things are the difficulty and cost of conducting in-store research. But marketing a product in isolation, without taking a nuanced, dynamic, and in-the-moment view at what drives purchasing, limits revenue growth potential and hampers decision-making.
In the webinar recording, which you can access below, we share how to unlock the full potential of your growth opportunities, gain first-mover advantage, and stay relevant in shoppers’ minds.
You’ll learn how to:
- Develop plans to grow revenue when your shoppers are in-store
- Deliver unbiased, mutually beneficial recommendations to retailers
- Optimize your product merchandising and marketing to set your brand on a growth trajectory