Every year NielsenIQ creates an overview of the changes in the grocery world. In our NielsenIQ Grocery Universe 2017 report, you’ll find the evolution of a number of retailers, the share of store types, as well as regional and international comparisions (comparing the results till the end of 2016).
In Belgium, the most important conclusions are:
- There were 7163 grocery stores in Belgium at the end of 2016, an increase of 2 stores more than in 2015.
- The turnover of the Grocery Universe rose to EUR 25.8 billion in 2016. This means a +0.6% increase compared to the year before. In 2016, the inflation rate was 2.0%, which means that the turnover in constant terms has declined by -1.4%.
- Medium-sized supermarkets (F2) increased their market share to 30.4% which represents an increase of +0.8pt versus 2015.
- Hard Discounters saw a decrease in market share by -0.3 points–now showing a 15.4% market share in Belgium.