In a complex digital landscape where content is limitless, the key to success lies in providing FMCG shoppers with an effortless online journey. One that provides the right information at the right time and, ideally, all in one place—on your product pages.
Confused shoppers who can’t solve their product questions on your site will click elsewhere. If they want to find out, for example, if a products’ packaging is fully recyclable or if it will help boost their immune system, YouTube videos, Amazon, or social media will likely have the answer.
With such intense competition, it’s not surprising that the best-in-class retailers are upgrading their visual product content score. They know how important it is to create a seamless and more personalized shopper journey from first click to checkout.
Brands and retailers must capture shopper attention almost immediately, above the line when possible by creating desire to scroll below the line. Download the full report to learn more about how to stay ahead by offering an immersive online experience that answers product questions without having to click elsewhere and distract from add-to-basket sales.