Gamers primarily engage in online gaming platforms to socialize, seek thrill, compete, and pass time. NielsenIQ recently conducted a Syndicated Study on Gaming in the Kingdom of Saudi Arabia to map the change in gaming behavior and attitude amongst the gamers of today. As per the report, 93% of gamers use their smartphones at least once a week to engage in gaming. The report also states that average spends on gaming services per month is SAR 151, when offered by a telecom operator.
What does the report include?
- The syndicated report cast a spotlight on today’s gamers, and their expectations from service providers. It uncovers trends that help technology partners/ telecom operators to deliver precise, targeted communication to every segment of gamers.
- The report segments gamers based on gamer profile and behavior, gaming habits (platform, content & gameplay genre), incidence of gaming occasions (competitive Vs casual, multiplayer Vs single player), device usage (media ownership, usage, and cross platform interaction), and in-game purchases & spends. In addition to the above, the report also presents country level benchmarks on preferred gameplay genres and platforms for gaming across countries included in the study.
- Gaming related devices
Gamers on any platform between 15 and 40 years of age. Demographic quotas will vary by country.
Online self-completion. Sample size: 600-1000.
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