Advanced Analytics for Assortment and Merchandising

Simplify planning, drive better performance, and create sustainable growth by improving the way you characterize, organize, and visualize your shelf.

Latest Webinar

Make category management pivotal to your strategic growth in a consumer recession

During our latest webinar, industry leaders and NielsenIQ experts from Europe, Middle East & Africa shared the strategic process for FMCG manufacturers to identify the growth areas within their category. Learn how to identify incrementality within your category range and how to maximize the winning power of your assortment.

Overview

1

Optimize assortment

Identify and implement a product mix that meets the needs of your diverse market

2

Improve shelf execution

Translate shopper and assortment strategy onto the shelf to ensure you maintain optimal share of space and positioning to increase sales

3

Measure the impact of shelf scenarios in-store and online

Drive incremental sales and better meet shopper’s needs with immersive reality tools to understand shopper behavior

Find the right solutions

Assortment & Merchandising

Get actionable insights with easy-to-use advanced analytics solutions designed for your needs

01

NielsenIQ Shelf Architect

Unify and streamline your assortment and space strategies with an end-to-end, integrated data solution.

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02

Spaceman

A complete suite to facilitate the planogram creation process, optimizing shelf space to increase revenue.

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03

Refine
your assortment

Discover more solutions to define and build a product mix that meets the needs of a diverse range of consumers.

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