NielsenIQ Omni Solutions Video Series
In today’s ever-changing omnichannel marketplace, businesses face a host of new challenges in understanding and meeting consumer expectations and driving business outcomes. In order to overcome these challenges, understanding omnishopper behavior has become mission critical. In each episode of the video series, we feature a specific business problem that a manufacturer or retailer is facing and dive into how omni insights are helping them to determine the right path forward.
Use case: Regaining market share for a high-value hair wash brand
A hair wash brand within a large manufacturer finds actional steps to prevent further sales decline and regain market share in a competitive category
Use case: Identifying sources of leakage amongst non-food shoppers of a mass retailer
A large omnichannel mass retailer partner finds a decline in their total non-food consumables category. They need omnichannel insights to identify areas of leakage to their competitors to regain market share.
Use Case: Discovering wellness product expansion opportunities for a large CPG manufacturer
A large manufacture wants to uncover what opportunities lie in the plant base and protein performance segments by utilizing omnichannel insights
Drive your omnichannel growth strategy with a comprehensive view of sales and share covering both online and in-store channels.
Improve digital performance through an in-depth view of the marketplace and online shoppers.