Design

BASES Pack 360

Validate your packaging from a conscious and nonconscious perspective across the full shopper journey.

    Packaging has shifting roles and responsibilities

    The first and only validation tool that fully maps the shopper experience with packaging—from shoppers’ nonconscious approach at shelf to the conscious decision to place an item in their basket. NielsenIQ’s state-of-the-art Neuro Labs and knowledge, combined with best-in-class modeling capabilities, create a more complete view of packaging performance.

    • Measure conscious and nonconscious behaviors
    • Quantifies sales impact
    • Provides more granular
      recommendations
    Description
    Description

    Make your package work for you

    The roles and responsibilities of packaging evolve throughout the shopper journey. Ensure your package performs for your brand every step of the way. NielsenIQ BASES’s combined Neuro and behavioral survey methodology offers clear learnings with actionable insights for package refinement.

    Results
    Results 02_Elements/Icons/ArrowRight

    [TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

    Key Features
    Key Features

    1

    Best-in-class neuro

    Leverage best in class EEG capabilities to directly measure shoppers’ nonconscious reactions to packaging

    2

    Utilization of realistic shelves

    Understand shoppers’ conscious and nonconscious reactions to your packaging designs in a realistic shelf context

    3

    BASES Pack Sales Potential

    Combines our gold-standard neuro technology with BASES modeling capabilities to predict the sales impact of your packaging redesign

    Resources
    Resources

    How can we help you?

    We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.

    Related content
    Related content
    Results
    Results 02_Elements/Icons/ArrowRight

    [TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.